On Saturday, May 13, 2023, the Digital Business KSM (Student Activity Unit) held a workshop with the topic “How To Create Visual Content To Increase Customer’s Purchase Interest.” This agenda was part of the Social Media Management division’s work program and was conducted online with over 100 participants. The workshop was hosted by Lutfi Arif, the Art Director at @kriyanetra, and moderated by Sevina, a member of the Digital Business KSM.
The purpose of this activity was to attract customer interest through the dissemination of graphic designs. The agenda began with a welcome speech by Dr. Adi Soeprapto, S.Sos, followed by the singing of the Indonesian national anthem, “Indonesia Raya.” The topics covered in the workshop included the fundamental principles of graphic design and their applications. After the presentation of the materials, a question and answer session was opened, followed by a design challenge where participants were encouraged to create a digital poster applying the 5 basic principles of graphic design discussed in the workshop.